Travel Recap: NYFW SS2018 | Part One

Ever since my first trip to New York Fashion Week in the fall of 2016, I decided I was going to go to every September and February, unless I had a major reason not to (like my mom's birthday celebration last September - I consider that a pretty good reason.) 

This February was special. I was there with my very best friends - most live in the same city as me, but of course we found a way to see each other across the country more easily than it is for us to get together in Dallas. 

It was a whirlwind trip, but here's a highlight real of my favorite shoots, where we [wish we] stayed, where we ate, and how we fashionably avoided the rain. 

This is probably about half the looks I shot while I was in New York, but this post is destined to be photo-heavy as-is, and I don't think you need to see EVERY outfit I shot. I don't even want to see that.

Day 1 

Packed day of shoots, counting the my oat milk lattes as meals, and wishing I had sprung for a cute boutique hotel to feel fancy AF on my "business trip." 

10:00 AM | Amy | Fashion Jackson | Ludlow Hotel

12:00 PM | Stephanie | Stephanie Taylor Jackson | Midtown Manhattan

1:00 PM | Nita | Next with Nita | Midtown Manhattan

2:00 PM | Amy | Fashion Jackson | SOHO

4:00 PM | Rachel | Pink Peonies | Meatpacking District

Breakfast: Oat Milk Latte sipped while working in the lobby of the Ludlow Hotel

Lunch: Butternut Squash Soup at NOMO SOHO 

Dinner: Vegetable Curry Bowl at Jack's Wife Freda 

Why I Chose to Unfollow Two Thousand People on Instagram

"Chose to unfollow" sounds a bit more dramatic than it was. I recently discovered that this was one of the most searched topics on the BECKLEY site, so it's my pleasure to illuminate you all on the details. 

I currently, at this very moment at 9:41 am on February 22, follow I 183 on Instagram from the BECKLEY profile. A couple months ago that number was approaching two or three thousand - it's all a blur. Then I saw an ad on Instagram stories for an app that cleans out your Instagram, I swiped past because of the tiny "SPONSORED" in the top left corner, and then quickly went back for a closer look. For some reason in that moment, without thinking a lot about it, I downloaded the app.

I didn't look into all the details of what the app would do, but ultimately it unfollowed everyone I was following, without me having to manually do it.

WHY? 

I was being exposed to too much. I wanted to care about each post I saw, be inspired by every travel photo, think critically on every opinion shared, appreciate every fashion risk taken. Instead, I started comparing minute details within each post to my own work, or to someone else's aesthetic trying to find the difference between inspiration and copying. I judged more than I appreciated, and I became numb to the photos that once inspired me. 

I used to follow bloggers or brands and felt like I really knew them, or at least knew what to expect from them. But it started to feel like I was in a crowded room with people I should know, but really had no idea who they were. 

So I just wanted to start with a clean slate. It really wasn't much more than that. 

I'm analytical by nature, and the amount of stories, outfits, flat lays, breakfasts, travel photos, puppies, kids, inspirational quotes, etc. skewed my perception of the world. The constant influx of data made me anxious. And I would analyze the amount of shadow someone took up when they edit photos, or the way someone avoided a reflection of the camera in their wine glass, or if someone stands a certain way they look taller than they are in real life. I wasn't appreciating what people were actually posting, and that made me unimpressed by everything - including my own work. 

Being original is my number one, can't-let-it-go, biggest thing I hold on to. When I was seeing ten people shoot in the same location doing the same thing, it made me so annoyed. Then when a client would suggest we shoot in that location, I was wrapped up in trying to shoot in the same spot, but make it so different, and it was just a hot mess for a while if I'm being perfectly honest. I travel plenty for my work, so this wasn't Dallas specific, but I'm not excluding the same handful of spots that people shoot in Dallas. Dallas bloggers shoot in the same locations literally all the time, which completely makes sense because Dallas offers a bunch of photogenic locations and vignettes that no one person has claim over. There is no problem with people shooting in the same place, but I was frustrated in seeing how people photographed there previously, and it hindered my ability to feel like I was capturing the scene as I saw it - I was always skewed by trying to be different than what anyone else had done. 

It gave me clarity

That's the biggest thing. It gave me a breather to revisit who I am as a photographer. It helped clear my mind.

I will continue to add back to the amount of people I follow, but I'm so glad I shed that crutch of feeling like I needed to be following certain people in order to know what is relevant and on-trend. 

We have to be selective about what commands our attention. We only have so much brain capacity, and I'd rather dedicate my attention to friends, family, and my work, before I start offering it to some fashion blogger in Germany whose face I've never seen but who always looks good in jeans.. nope don't need that right now. 

Clear out the clutter, respect your own time, and be intentional about how you give your attention.

xo Becca

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When Should You Hire a Photographer for Your Blog?

A little about my background: I taught myself photography by photographing content for my food blog in 2010. It was a simple time, when I'd conceptualize, shop for, cook, photograph, and post all in one day. Now, most bloggers shoot multiple looks at once for multiple blog posts, planning out their content weeks, or even months in advance. The ideal scenario would be to literally have an "Instagram husband," where your days are dedicated to being inspired, creating content, and capturing images as the inspiration strikes. Some bloggers do have an "Instagram husband" who is someone that's available to shoot them basically wherever, whenever. Other people buy a nice camera, like a Canon Rebel, and hand it off to their friends or other bloggers to get a shot they need. Shooting with a s/o or a friend or a fellow blogger are all scenarios I encourage, especially when you're just starting out as a blogger, but when should you make the jump to invest in a photographer for your blog? 

Ashley Robertson

1. If you run your blog as a business

Paying a professional photographer is an investment, but it should be an investment that will yield you a tidy return. Ways to run a blog as a business are by making commission off the clothes or items in the photos, or by partnering with brands to do sponsored posts. Depending on your aesthetic, or on the guidelines of the sponsored posts, more often than not you will need high-resolution photos that will go on your own blog and that can possibly be used by the brand paying you to post. Having consistent, clear, professional photos helps bloggers and influencers stand out as being able to produce professional content that make brands excited to work with you. 

2. If you need images ideal for each social media site 

There's nothing like shooting an outfit or a blog post and looking back at the photos and realizing there's no photos that fit just right on Instagram without cropping your feet off awkwardly; or that there aren't any photos you can use for the banner image of your blog post; or that you have a million full-body photos, but you forgot to get a detail shot of the purse. Photographers that work with bloggers for a living usually know where the images are going, that you need enough options for each place the photo could end up, and that they all need to be clear, in focus, and on-brand. This ranges from Instagram photos, to Pinterest crops, banner images, Instagram stories. Negative space, color palettes, detail shots, campaign references. It's our job to know what you need without you having to know how to articulate it. 

3. If you prefer having plenty of options

And we do it in less time it will take you to get the same amount of photos. If you're paying good money for a photographer, you're basically outsourcing the photography and editing portion of your blog - this means you're making that part of blogging easier for yourself. When you hire a photographer, you should be getting plenty of options for photos, not just chancing into five good ones over the course of thirty minutes. We get the shots, we edit them for you, and send them off for you to choose your very favorites to post. (I can't speak for every photographer, but I will say you have great odds of end up with more clear, well-composed photos than with shooting with an amateur.)

we get the shot - and then some

4. If you are looking to save time

When well-planned, photographers can shoot anywhere from 3-6 looks in one hour, delivering plenty of edited photos for each outfit. There are a lot of amazing "Instagram husbands" that can get great photos, but if you're short an IH and need to create content for your week's worth of posts, it's wise to invest in hiring a photographer for an hour and getting it all done at once, than shooting sporadically. 

5. If you're looking to curate your brand

Shooting with one or a few professional photographers, can help you hone in on your brand by guiding and being a part of your creative process to give you consistent photos. This can be achieved without a professional photographer (all of these points can, technically), but it's our job to confer with clients to make sure the photos we deliver represent not only our brand as photographers, but mostly the blogger's brand. Sometimes it's as simple as picking up on the blogger's vibe, but it can become a more intimate relationship where your photographer is invested in helping you stand out with your personal brand. 

Whether you shoot with friends, or consistently hire a photographer, or even do a hybrid of both, the most important thing is that you enjoy it and are able to create something true to you. All forms of blogs, blog photography, etc. are great, but if you're wondering if you should make the jump and invest in a photographer for you blog, hopefully these five points will help you decided if it's the right choice for you. 

To learn more about how we can help you build your brand as a blogger or small business, click here.

cover image + slideshow images | Fashion Jackson

How to Spend 24 Hours at the Joule

"You can't give from an empty vessel"

A great mantra I learned earlier this year and repeat to myself often, but it is easier said than done. Especially when you have a job that never really has a clear "clocking out" time. 

By a series of good fortune, though, Andrew and I happened upon a blissful and coffee-filled 24 hours to celebrate our two year anniversary. Converging was an invitation to stay at the Joule and having just traded engagement photos from some very nice bottles of champagne. So bring on the Dom and fluffy robes, we enjoyed ourselves an ultimate staycation. And we brought Truman along - WHAT more could a girl ask for.

How did we spend our time? Mostly food. We were going to try to go to the spa but of course tried to get so much done the Saturday before checking in, it would have been a bit much to squeeze in. So we're saving that for a day (hopefully) in the near future because I've heard wonderful things about the Joule Spa.

1. Activated Charcoal Drinks by the Joule Pool

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Just make sure you don't spill any on your clothes

The Joule pool is a guest-only amenity which is refreshing in many ways since what Dallasite isn't trying to hang out at a nice hotel pool in these dog days of summer. 

2. Champagne and Getting Ready for Dinner

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Here's a thing you may or may not know: I'm obsessed with my dog Truman Capote. After the pool we headed back to the room to hang out with T, sip some champagne, and get ready for dinner. The rooms are so luxurious down to every detail. And the robes are heaven. 

3. Dinner at Americano

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Put plates of fried risotto balls, whole branzino, stuffed zucchini blossoms, apple tart, and tiramisu, and multiple glasses of wine in front of us and we are up for the challenge. Haven't come across any dish I haven't loved at Americano (which also happens to be on my list of most inspiring spaces in Dallas). 

4. Breakfast in Bed

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Everything was delicious, everything felt decadent and 'vacation-worthy' but a huge part for us was getting to snuggle with our puppy and spend more time together. 

5. Coffee at Weekend + Browse Taschen Books

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Look closely. This is the point of the ENTIRE POST. 

After enjoying a leisurely breakfast in bed, we went downstairs to Weekend Coffee so I could get my almondmilklattewithalittlebitofvanilla (I'm not human without it). I was excited to show Andrew around Taschen Books and pointed out my favorite on the shelves: Helmut Newton's Polorids - just a brilliant book you have to check it out. ("Brilliant" in the British sense, is how I'm saying it in my head). We were in luck! What I was showing Andrew happened to be their last copy, AND we got a percentage off since it had been on display and showed subtle finger prints but that's about it. (We are saving for a car so every little discount gets us really excited.)

We buy it, I look up at him and smile, I feel warm and fuzzy inside. I'm so excited to own this bit of culture. We get in the elevator. We are too adorbs I guess, and as Andrew kisses my cheek... COFFEE. Coffee on my shoes, on the floor, and on every single page of the book. 

I may have overreacted. 

He felt so bad but I honestly didn't respond very well, which is unusual for us. I think sometimes there is pressure for an occasion to just go *so* perfectly, I tend to analyze every little interaction comparing it to the ideal image I see. It was a good lesson for me, because I hadn't realized I had been doing it until our ride home and we were both a little frustrated and I had some time to think about how I handled it.

A week later, a package arrived for me. A brand spanking new pristine copy of the book, sent from my loving, thoughtful husband, "so I could tear out and hang the pages of the coffee-stained one and keep the other one as a beautiful coffee table book".... I married an amazing man. And remind myself to always take a breath, be patient, and work as a team through anything. 

Coffee on my coffee table book... 

Love you Duke Joseph

SHOP THE POST

How to Shoot Product Photos for your Blog

Mail day! (Really every day in the blogging community) One, two, even three times a day, a courier arrives at the door trading you a package for your signature. Door closes, package ripped open: more products. More products to try, photograph, and post about. Cosmetics, hair products, snacks, teas, grooming essentials, kitchen gadgets - all mailed to bloggers all the time to post. Some make the cut and their pretty posed photo makes it to the pages of the blog! Some never see the light of day and end up in the guest bath or given to your best friend because - well how much Clinique does a blogger really need? (And we can talk about that later - discerning what makes it to the blog and what doesn't). But let's talk about photographing these beauties. 

Some easy tips whether you're using your phone, mirrorless camera, or DSLR: 

1. Find a spot with good lighting

Usually by a window or well-lit spot in your home, this makes capturing clear images so much easier. When you find a place or two that work well for you, stick to those spots, and style them according to what you're photographing. Usually the bed, side table, and maybe a windowsill, balcony, or patio are great go-to's. 

2. Shoot with a low f-stop (but not too low)

This applies to people shooting with a mirrorless camera or a DLSR. The f-stop is how blurred the background is, and affects how much light is let it. A lot of people are looking to achieve a really blurry background, so they set the f-stop as low as it can go. For some lenses that's an f-stop of 3.5, others as low as 1.2. That blurry, creamy background is beautiful, but you want to make sure that enough of the product is clear and in focus. Try shooting with an f-stop around 2.0-3.0. If you still want a really blurry background, put the products far away from the background, so there is more room for the background to be blurred.

black marble laptop case for Janet Gwen Designs

The entire computer is in focus, and is far enough away from the wall behind it, making the laptop case clear and fully in focus

3. Set a scene

It doesn't have to be fancy, but gather some items in your home that make you happy and relate to the product. They can be the same color scheme, or just relate to each other in some way. This puts the product in context, and gives you a way to represent yourself and your own brand.

anthropologie home scents

to go with the gold tones of the diffuser, i gathered candles, with white and gold labels, a gold frame, my gold watch, and even grabbed a jar from my bathroom, and put them in front of my antique gold mirror

4. iPhones are really great for flat lays

Save yourself the headache of adjusting the ISO, aperture, and shutter speed for getting all the products perfectly lit and in focus for the flat lay you envision. iPhones are really great for capturing products and it's much easier to see when you're getting a straight, clear image on your phone. 

Product photos should be a fun chance to capture something you love and want to share. It doesn't have to be literal - this isn't an e-commerce shoot. What's important is to capture how it applies to you, and by finding good lighting, getting a clear photo, and staging it properly, you can have fun with the rest.

Happy shooting and happy mail day! 

S H O P  T H E  P O S T