Best Apps to Up Your Social Media Game

Everything on social media that looks effortlessly branded, cohesive, and clear takes more strategy and, most likely, more apps than you might realize. From planning the perfect feed to uploading engaging Insta-stories, here are the top apps to have on your phone to keep your profile in tip-top shape.

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Travel Recap: NYFW SS2018 | Part One

Ever since my first trip to New York Fashion Week in the fall of 2016, I decided I was going to go to every September and February, unless I had a major reason not to (like my mom's birthday celebration last September - I consider that a pretty good reason.) 

This February was special. I was there with my very best friends - most live in the same city as me, but of course we found a way to see each other across the country more easily than it is for us to get together in Dallas. 

It was a whirlwind trip, but here's a highlight real of my favorite shoots, where we [wish we] stayed, where we ate, and how we fashionably avoided the rain. 

This is probably about half the looks I shot while I was in New York, but this post is destined to be photo-heavy as-is, and I don't think you need to see EVERY outfit I shot. I don't even want to see that.

Day 1 

Packed day of shoots, counting the my oat milk lattes as meals, and wishing I had sprung for a cute boutique hotel to feel fancy AF on my "business trip." 

10:00 AM | Amy | Fashion Jackson | Ludlow Hotel

12:00 PM | Stephanie | Stephanie Taylor Jackson | Midtown Manhattan

1:00 PM | Nita | Next with Nita | Midtown Manhattan

2:00 PM | Amy | Fashion Jackson | SOHO

4:00 PM | Rachel | Pink Peonies | Meatpacking District

Breakfast: Oat Milk Latte sipped while working in the lobby of the Ludlow Hotel

Lunch: Butternut Squash Soup at NOMO SOHO 

Dinner: Vegetable Curry Bowl at Jack's Wife Freda 

The Subconscious "Like"

Constantly, I've been wondering to myself if I should drastically change the way I edit. You know, to be more recognized for my photos -- to really hone in on that "BECKLEY branding." This idea keeps swirling around in my head -- pretty close to the drain honestly --

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How to Shoot Product Photos for your Blog

Mail day! (Really every day in the blogging community) One, two, even three times a day, a courier arrives at the door trading you a package for your signature. Door closes, package ripped open: more products. More products to try, photograph, and post about. Cosmetics, hair products, snacks, teas, grooming essentials, kitchen gadgets - all mailed to bloggers all the time to post. Some make the cut and their pretty posed photo makes it to the pages of the blog! Some never see the light of day and end up in the guest bath or given to your best friend because - well how much Clinique does a blogger really need? (And we can talk about that later - discerning what makes it to the blog and what doesn't). But let's talk about photographing these beauties. 

product photography beckley shampoo

Some easy tips whether you're using your phone, mirrorless camera, or DSLR: 

1. Find a spot with good lighting

Usually by a window or well-lit spot in your home, this makes capturing clear images so much easier. When you find a place or two that work well for you, stick to those spots, and style them according to what you're photographing. Usually the bed, side table, and maybe a windowsill, balcony, or patio are great go-to's. 

2. Shoot with a low f-stop (but not too low)

This applies to people shooting with a mirrorless camera or a DLSR. The f-stop is how blurred the background is, and affects how much light is let it. A lot of people are looking to achieve a really blurry background, so they set the f-stop as low as it can go. For some lenses that's an f-stop of 3.5, others as low as 1.2. That blurry, creamy background is beautiful, but you want to make sure that enough of the product is clear and in focus. Try shooting with an f-stop around 2.0-3.0. If you still want a really blurry background, put the products far away from the background, so there is more room for the background to be blurred.

3. Set a scene

It doesn't have to be fancy, but gather some items in your home that make you happy and relate to the product. They can be the same color scheme, or just relate to each other in some way. This puts the product in context, and gives you a way to represent yourself and your own brand.

4. iPhones are really great for flat lays

Save yourself the headache of adjusting the ISO, aperture, and shutter speed for getting all the products perfectly lit and in focus for the flat lay you envision. iPhones are really great for capturing products and it's much easier to see when you're getting a straight, clear image on your phone. 

Product photos should be a fun chance to capture something you love and want to share. It doesn't have to be literal - this isn't an e-commerce shoot. What's important is to capture how it applies to you, and by finding good lighting, getting a clear photo, and staging it properly, you can have fun with the rest.

Happy shooting and happy mail day! 

S H O P  T H E  P O S T

How to Stand Out as a Fashion Blogger

from behind the lens

a BECKLEY series of tips for businesses and bloggers as told from my perspective behind the camera

The blogging world seems so simple: put on an outfit, try out a product, write about it, and include some photos to go with the post. But now there are hundreds of bloggers popping up every day, and it might feel difficult to differentiate yourself or to stand out in the crowd. After photographing bloggers for three years, I've noticed tips and tactics done by some of the top fashion and lifestyle bloggers.

1. Add dimension to your outfit

Layer pieces by adding a coat, hat, scarf, or sweater. Or try something different by pairing a day dress with a simple white shirt underneath. 

For spring and summer, think about adding detail and texture to your outfits. An interesting sleeve, or a lacy bralette, plus some chic sunglasses add interest to the photo without piling on hot layers.

pictured: (top and bottom left) The Fashion Barr, (top and bottom right) Fashion Jackson

2. Define your style

It's so easy to be inspired by and want to do everything, but defining your sense of style and your voice will go a long way in forming your brand and letting your readers know what to expect and why they follow you. It will also help with that elusive 'perfect quilt' that is the first people see when they find your Instagram account. 

You don't have to put a name on it, but finding silhouettes, color schemes, brands, and accessories that feel true to you will help establish your brand as a fashion blogger and let your readers know what to expect when they start following your blog.

A goal should be that if your name and face aren't on the photo, people are still able to identify you.

Pictured: Always Coco Noelle

3. Shop Local

Take advantage of your community. Shoot outside of local restaurants or grab some shots inside a cool coffee shop. When people can engage with what you're doing, it bridges the gap between just scrolling through photos on your phone and the real world. 

With affiliate programs that give commission through certain stores, it can be tempting to post only items from those brands, but don't forget about personal connections. Try going into a local boutique, finding something that speaks to you and putting a good word out for the spot. Chances are other people are also a fan of the store and there's one more real life connection to make with your readers.

Pictured: (top left, left to right) Always Coco Noelle, Fashion Veggie, Fashion Hour at Filament, Deep Ellum; (top right) Dropcap Design at Houndstooth, Sylvan Thirty; (bottom left) The Charm Scout at Weekend Coffee, Downtown; (bottom right) One Small Blonde at Stirr, Deep Ellum

4. Study

Know the trends, practice the poses, know the cool local spots, and know what people are excited about. Reading magazines, local newsletters, and following other bloggers are a few ways for bloggers to study their field. Not to be confused with copying, but it's important to know what's on trend. And if you're particularly inspired by something that you want to make your own, it's always worth a shoutout to your inspirer - another great way to connect! 

5. Engage with the scene

Nothing draws people in like portraying a feeling or mood in a single photo or photo story. By interacting with your surroundings, it paints a picture of who you are, what you're doing, and creates an aspirational image that makes people want to see more. 

Pictured: (top left) Mom Crush Monday, (top right) Labels of Freedom, (bottom left) Living with Landyn, (bottom right) The Mode Crave

 

 

BECKLEY Editing | Favorite Lightroom Presets

Ask and you shall receive. 

With exciting ideas bubbling up about live tutorials, helpful advice, camera tips, and the like, the most pressing question I have been asked is "what presets do you use?", so I am here to share some of my favorite Lightroom presets. 

All of these come with some trial and error. I love to think of my photo as a canvas - I know what lighting, composition, and colors I want to bring to the table and which preset will enhance these features to create the image I see in my head. I encourage you to try one, see what you like or don't like about it, and then go from there. These are not cheap filters to throw on a photo, they are an investment and meant to enhance your brand to help you create consistent photos to deliver to you clients or to post for yourself. But mostly have fun with it! One of my pet peeves is when people post a photo and say "one click!" - that's great and that's kind of the reason people spend hundreds of hours perfecting their presets to sell, but I love making it my own, adjusting the lighting, contrast, grain, colors, etc.

NOW I HAVE A QUESTION FOR YOU!

What are your favorite presets? If you download and try any of these, or find others you like let me know! Leave a comment if you've found one that does work perfectly with "one click", or if you run into some trouble, I want to know about it.

I'd love for you to find something that suits your style so that you can look forward to sitting down and editing your photos

xo,

Becca

Swoon Event Recap - Beautiful Wedding Vendors and A Stubborn Eight-Foot Table

-THIS STORY HAS A HAPPY ENDING-

The Swoon Event is a well-crafted wedding vendor event bringing a select group of creatives together in a wedding venue to rock what they got for soon-to-be-brides

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