How to Stand Out as a Fashion Blogger

from behind the lens

a BECKLEY series of tips for businesses and bloggers as told from my perspective behind the camera

The blogging world seems so simple: put on an outfit, try out a product, write about it, and include some photos to go with the post. But now there are hundreds of bloggers popping up every day, and it might feel difficult to differentiate yourself or to stand out in the crowd. After photographing bloggers for three years, I've noticed tips and tactics done by some of the top fashion and lifestyle bloggers.

1. Add dimension to your outfit

Layer pieces by adding a coat, hat, scarf, or sweater. Or try something different by pairing a day dress with a simple white shirt underneath. 

For spring and summer, think about adding detail and texture to your outfits. An interesting sleeve, or a lacy bralette, plus some chic sunglasses add interest to the photo without piling on hot layers.

pictured: (top and bottom left) The Fashion Barr, (top and bottom right) Fashion Jackson

2. Define your style

It's so easy to be inspired by and want to do everything, but defining your sense of style and your voice will go a long way in forming your brand and letting your readers know what to expect and why they follow you. It will also help with that elusive 'perfect quilt' that is the first people see when they find your Instagram account. 

You don't have to put a name on it, but finding silhouettes, color schemes, brands, and accessories that feel true to you will help establish your brand as a fashion blogger and let your readers know what to expect when they start following your blog.

A goal should be that if your name and face aren't on the photo, people are still able to identify you.

Pictured: Always Coco Noelle

3. Shop Local

Take advantage of your community. Shoot outside of local restaurants or grab some shots inside a cool coffee shop. When people can engage with what you're doing, it bridges the gap between just scrolling through photos on your phone and the real world. 

With affiliate programs that give commission through certain stores, it can be tempting to post only items from those brands, but don't forget about personal connections. Try going into a local boutique, finding something that speaks to you and putting a good word out for the spot. Chances are other people are also a fan of the store and there's one more real life connection to make with your readers.

Pictured: (top left, left to right) Always Coco Noelle, Fashion Veggie, Fashion Hour at Filament, Deep Ellum; (top right) Dropcap Design at Houndstooth, Sylvan Thirty; (bottom left) The Charm Scout at Weekend Coffee, Downtown; (bottom right) One Small Blonde at Stirr, Deep Ellum

4. Study

Know the trends, practice the poses, know the cool local spots, and know what people are excited about. Reading magazines, local newsletters, and following other bloggers are a few ways for bloggers to study their field. Not to be confused with copying, but it's important to know what's on trend. And if you're particularly inspired by something that you want to make your own, it's always worth a shoutout to your inspirer - another great way to connect! 

5. Engage with the scene

Nothing draws people in like portraying a feeling or mood in a single photo or photo story. By interacting with your surroundings, it paints a picture of who you are, what you're doing, and creates an aspirational image that makes people want to see more. 

Pictured: (top left) Mom Crush Monday, (top right) Labels of Freedom, (bottom left) Living with Landyn, (bottom right) The Mode Crave

 

 

BECKLEY Editing | Favorite Lightroom Presets

Ask and you shall receive. 

With exciting ideas bubbling up about live tutorials, helpful advice, camera tips, and the like, the most pressing question I have been asked is "what presets do you use?", so I am here to share some of my favorite Lightroom presets. 

All of these come with some trial and error. I love to think of my photo as a canvas - I know what lighting, composition, and colors I want to bring to the table and which preset will enhance these features to create the image I see in my head. I encourage you to try one, see what you like or don't like about it, and then go from there. These are not cheap filters to throw on a photo, they are an investment and meant to enhance your brand to help you create consistent photos to deliver to you clients or to post for yourself. But mostly have fun with it! One of my pet peeves is when people post a photo and say "one click!" - that's great and that's kind of the reason people spend hundreds of hours perfecting their presets to sell, but I love making it my own, adjusting the lighting, contrast, grain, colors, etc.

NOW I HAVE A QUESTION FOR YOU!

What are your favorite presets? If you download and try any of these, or find others you like let me know! Leave a comment if you've found one that does work perfectly with "one click", or if you run into some trouble, I want to know about it.

I'd love for you to find something that suits your style so that you can look forward to sitting down and editing your photos

xo,

Becca

Swoon Event Recap - Beautiful Wedding Vendors and A Stubborn Eight-Foot Table

-THIS STORY HAS A HAPPY ENDING-

The Swoon Event is a well-crafted wedding vendor event bringing a select group of creatives together in a wedding venue to rock what they got for soon-to-be-brides

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La La Land

For many, "home for the holidays" means cozying up by the fire, hoping for a white Christmas, and donning festive flannel pajamas. Maybe I made most of that up based on my novelty idea of what Christmas means outside of a Southern Californian weather pattern. For me, "home for the holidays" elicits more of a generalized "vacation time with family and friends and hopefully hiking." Checked all of those off this year, with a handful of Yahtzee games and visits with family to boot. 

Dallas, as I've stated and reiterated and and repeated too many times to count, is my second home sweet home. The more I live in and explore Dallas, the more I love it. But we all know that. Los Angeles is still a mystery to me. Eighteen years and some change of living in LA, and it still feels like a mystery to me. So I finally ventured out of my usual Manhattan Beach and Santa Monica destinations and did what any tourist would do - go to the most Instagram-worthy spots north of LAX.  

First, I had the absolute pleasure of photographing my best friend and her family at a beautiful park off Arroyo Seco Parkway (the first freeway in the Western US by the way), aptly names Arroyo Seco Park

Second spot: coffee at POT Cafe and brunch at the Commissary at The Line Hotel. I will just say the greenhouse ambiance was really interesting and fun to photograph and I loved catching up with two good friends, and enjoyed a fun shoot with Fe who is in amazing LA blogger

Third installment of my hometown adventures was rooftop drinks at the Ace Hotel, which is where I will likely return whenever I am back in LA, probably because it reminded me of somewhere I'd go in Dallas or Austin.. 

Also went to the Bungalow, but if my goal is to end this post on a high note, I won't go into it. 

San Diego Recap + Favorite Fall H'orderves

Princeton, New York, Houston, Austin, Napa, San Francisco, and Rome, but there is nothing like a laid-back weekend at my sister's house in Del Mar. It's my version of a perfect weekend getaway - mornings reading to my nephews and sipping coffee, and evenings playing bocce ball and cooking and visiting with family. 

I thought this would be a fun time to try some new recipes (and utilize her beautiful kitchen). 

HAM AND PEAR CROSTINI

Makes 2 dozen

Though these small bites are perfectly tasty made with an ordinary French baguette, choose a whole wheat or seeded one for a bit more flavor.

½ baguette (or 1 demi-baguette), cut into 24 slices
1 tablespoon extra-virgin olive oil
¼ teaspoon fine sea salt
2 tablespoons lemon juice
2 tablespoons maple syrup
2 ripe but firm pears, halved, cored and cut into 24 wedges
1 cup loosely packed fresh parsley
¾ pound leftover spiral-sliced ham (or another flavorful ham), cut into bite-sized pieces and warmed (we used prosciutto)
¼ teaspoon ground black pepper

Preheat the oven to 425°F. Brush baguette slices all over with oil and arrange in a single layer on a large baking sheet. Bake, flipping halfway through, until just crisp, about 5 to 7 minutes; set aside. In a large bowl, whisk together lemon juice, maple syrup, salt and pepper to make a dressing. Toss pears in half the dressing and arrange in a single layer on a large, parchment-lined baking sheet. Roast, flipping pears halfway through, until tender and golden brown, about 15 minutes. Toss parsley with remaining dressing. Top each crostini with a piece of ham and then a wedge of pear and few leaves of parsley.

* we added some honey drizzled on top to add a little more sweetness to balance the salt in the prosciutto 

More recipes can be found on West Elm's Blog Front + Main. If you try out a recipe, every new food photo shared on Instagram with #westelmxwfm, West Elm & Whole Foods Market will donate $1 to the Whole Planet Foundation, helping to alleviate poverty worldwide

Sponsored by West Elm + Whole Foods

Rome: A Home Away From Home

A quote I revisit every day: "Home is wherever I'm with you". Andrew and I have both been traveling constantly, and separately, for the past few months and this trip to Rome was the longest amount of time we have spent together since August. Along with spending quality time together, Andrew and I got to visit with friends - some of whom we haven't seen since our wedding in July of 2015. 

Both Andrew and I had spent our semesters abroad in Rome in 2010 and 2011, and that was when we checked off most of our museum, monument, and church tours. On this trip, we simply strolled through the streets, sipped plenty of espresso and Aperol spritzes, and ate pasta and cheese to our heart's content.

Some highlights of the trip: gathering wine, cheese, prosciutto, and crackers from a small shop and walking to the Borghese gardens for a small sunset picnic laughing harder than we have in so long with some of our best friends. The group of us one day were shown around the city by an American priest who took us to to top of the seminary and the view was more than breathtaking. The entirety of Rome, from the Vatican to the "wedding cake" - it took us all several moments to drift back down to reality and realize how lucky we were to experience this together. Finally, the purpose of our entire journey, was the wedding of one of our dearest friends - a beautiful, magical sacrament of marriage at St. Peter's Basilica where I was asked to second shoot. Suffice it to say that will go down as one of the most magical wedding to photograph and I count myself truly blessed to capture at least part of it through my lens. 

It's difficult to articulate a trip or an experience, and that is why I love photography. Jump in and explore - photos are an invitation to join in the moment and develop your own story around them. 

The true work of art is but a shadow of the divine perfection.
— Michelangelo

Simplicity: Styled Portraits with Courtney Newell

QUIET CONFIDENCE was the inspiration for this three-part portrait series featuring Courtney of Always Coco Noelle. 

Boyfriend jeans paired with a body suit mixes casual with sultry and didn't distract from Courtney's personality shining through. 

shop the look

Jeans | Citizens of Humanity - Planet Blue // Body Suit | Blue Life - Planet Blue // Ring | Kendra Scott

styling | Alexandrea Cohen for BECKLEY & Co.

photography | Rebecca Kirstin for BECKLEY & Co.

model | Courtney Newell

EASY LIKE A SUNDAY MORNING // STYLED LIFESTYLE PORTRAITS

We see portrait photography as more than a neutral background and twinkle in the eye (though, you'll see we are partial to that as well) - we view lifestyle portraits as an opportunity to photograph life as it is, and getting the beauty of the entire moment

Easy Like a Sunday Morning was inspired by Courtney's quiet confidence. A french press, slouchy sweater, and casual jean shorts in her own kitchen was stage enough for a cozy morning capturing the precious time between waking up and tackling the day. 

shop the look

sweater | Planet Blue 

shorts | Planet Bue

Darling Dinner x Lou & Grey

Hosted by Darling Magazine + Lou & Grey, Darling Dinners are curated to foster conversation and community

Darling's mission statement inspires integrity, sophistication, authenticity, and creativity; ideals BECKLEY & Co. stands behind and strives for daily

We loved photographing this night at Americano and enjoying what felt like an Italian family feast with both wine and conversation flowing freely

florals and event design by Chelsea M Carter